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Nominal group technique and its applications in managing quality in higher education

Abdullah, Muhammad Madi and Islam, Rafikul (2011) Nominal group technique and its applications in managing quality in higher education. Pakistan Journal of Commerce and Social Science, 5 (1). pp. 81-99. ISSN 1997-8553

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Abstract

Quality management is an important aspect in all kinds of businesses – manufacturing or service. Idea generation plays a pivotal role in managing quality in organizations. It is the new and innovative ideas which can help orporations to survive in the turbulent business environment. Research in group dynamics has shown that more ideas are generated by individuals working alone but in a group environment than the individuals engaged in a formal group discussion. In Nominal Group Technique (NGT), individuals work alone but in a group setting. This paper shows how NGT can be applied to generate large number of ideas to solve quality related problems specifically in Malaysian higher education setting. The paper also iscusses the details of NGT working procedure and explores the areas of its further applications.

Item Type: Article (Journal)
Additional Information: 2887/1760
Uncontrolled Keywords: Nominal group technique, quality management, higher education, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Rafikul Islam
Date Deposited: 08 Sep 2011 17:09
Last Modified: 17 Oct 2011 10:26
URI: http://irep.iium.edu.my/id/eprint/1760

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