Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective

Abdullah, Kalthom and Ismail, Yusof (2011) Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective. In: Readings in marketing : an Islamic perspective. IIUM Press, Kuala Lumpur, pp. 247-275. ISBN 9789670225456

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Item Type:	Book Chapter
Additional Information:	5687/17303
Uncontrolled Keywords:	consumers' perception, Malaysia
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Kalthom Abdullah
Date Deposited:	09 Oct 2012 09:19
Last Modified:	06 Nov 2012 19:35
URI:	http://irep.iium.edu.my/id/eprint/17303

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