Assessing employability skills acquired through digital entrepreneurship education: a case study of Entrepreneurship Week (EntrepWeek)

Suib, Fatin Husna and Abdul Razak, Arbaiah and Ahmad Suki, Amirah and Ramdzan Ali, Al Amirul Eimer (2025) Assessing employability skills acquired through digital entrepreneurship education: a case study of Entrepreneurship Week (EntrepWeek). IIUM Journal of Case Studies in Management, 16 (1). pp. 15-27. ISSN 2810-2327 E-ISSN 2710-7175

PDF - Published Version Restricted to Registered users only Download (362kB) | Request a copy

Abstract

This research evaluates the impact of digital entrepreneurship education on the employability skills of students participating in Entrepreneurship Week (EntrepWeek) at the Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia (IIUM). Utilizing a qualitative research approach, the study investigates the experiences and skill development of 30 students enrolled in the ENTR 3303 entrepreneurship course during the second semester of the 2023/2024 academic year. The LinkedIn profiles of these students were analyzed to identify a total of 25 employability skills, categorized into hard skills, soft skills, and a combination of both. The findings reveal that EntrepWeek effectively enhances students' competencies in digital marketing, entrepreneurship, financial reporting, communication, leadership, and customer service, demonstrating the significant role of digital platforms in bridging the gap between academic learning and the demands of the digital business era.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Digital Entrepreneurship, Employability Skills, Entrepreneurship Education, Digital Marketing, Soft Skills, Hard Skills, Higher Education
Subjects:	H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Dr. Arbaiah Abdul Razak
Date Deposited:	17 Dec 2025 14:17
Last Modified:	17 Dec 2025 14:17
Queue Number:	2025-12-Q826
URI:	http://irep.iium.edu.my/id/eprint/125664

Actions (login required)

View Item