Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia

Haris Fadzilah, Asmaul Husna and Ahmed, Areej and Ramdzan Ali, Al Amirul Eimer and hassan, mohammad mujaheed and Ramli, Mohd Safwan (2025) Driving sustainable consumption: the role of green innovation, creativity and media in shaping consumers’ purchase intentions in Malaysia. Discover Sustainability, 6 (1334). pp. 1-28.

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Item Type:	Article (Journal)
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5717 Business communication P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Al Amirul Eimer Ramdzan Ali
Date Deposited:	05 Dec 2025 11:56
Last Modified:	05 Dec 2025 11:56
Queue Number:	2025-12-Q560
URI:	http://irep.iium.edu.my/id/eprint/125220

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