Mokhtar, Aida (2025) Advertising in Malaysia. In: Introduction to Media in Malaysia. Communication and Media Centre (COMET), IIUM, Kuala Lumpur, Malaysia, pp. 53-67.
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Official URL: https://comet.iium.edu.my/publication-2/
Abstract
This chapter is about advertising in Malaysia and the development of traditional and digital advertising. The nation has an ambiance that provides a special setting for its advertising mainly influenced by cultural, economic and political factors. Malaysia makes an interesting case study due to its rich history, unique population composition and Islam as the official religion allowing for the continuous mission for attaining an equilibrium between the diverse cultures.
| Item Type: | Book Chapter |
|---|---|
| Additional Information: | 2646/124800 |
| Uncontrolled Keywords: | advertising, Malaysia, traditional advertising, digital advertising, media evolution |
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences |
| Depositing User: | Dr. Aida Mokhtar |
| Date Deposited: | 03 Dec 2025 10:50 |
| Last Modified: | 03 Dec 2025 10:59 |
| Queue Number: | 2025-11-Q281 |
| URI: | http://irep.iium.edu.my/id/eprint/124800 |
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