The spirit of Aid

Mhd. Sarif, Suhaimi and Zainudin, Dolhadi and Ismail, Yusof and Firmansah, Yayan and Yahya, Rohaziah (2025) The spirit of Aid. IIUM Journal of Case Studies in Management, 16 (2). pp. 69-85. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

This case study explores the dynamic interplay between the National Union of Workers (NUW) and the Federation of Commercial Financiers (FCF) in the financial sector in Malaysia with the focus on the events surrounding the “Festival Aid” initiative during the tumultuous post-pandemic period. Tracing the roots of both organisations to Malaysia’s economic transformation in the 1960s, the case study argued that the respective missions, organisational structures, and the evolution of collective bargaining practices were shaped by decades of partnership and occasional conflict. The case study utilised narrative and observation to highlight the arguments arising from FCF’s unilateral withdrawal of Festival Aid after its initial success, as well as the subsequent legal and moral challenges and the conciliation process that ensued. The analysis foregrounds the adoption of MADANI values—sustainability, prosperity, innovation, respect, trust, and care & compassion—showing how both employers and unions grappled with questions of technical obligations versus moral stewardship, the role of dialogue and trust in industrial relations, and the transformation of adversarial bargaining into a model for inclusive, responsible social partnership. The case study concludes with lessons for policymakers, employers, and unionists seeking to harmonise economic resilience with social justice in a rapidly evolving, multicultural society.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Industrial Relations, MADANI Values, Collective Bargaining
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5549 Personnel management
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	04 Dec 2025 15:51
Last Modified:	04 Dec 2025 15:56
Queue Number:	2025-12-Q500
URI:	http://irep.iium.edu.my/id/eprint/123119

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