Salehhudin, Noorhidayah and Ahmad Suki, Amirah (2025) Brew crypto. IIUM Journal of Case Studies in Management, 16 (1). pp. 1-5. ISSN 2810-2327 E-ISSN 2710-7175
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Abstract
This case study delves into the journey of "Brew Crypto," a small coffee shop that has embraced cryptocurrency, navigating through the complexities of digital transactions to enhance customer experience and operational efficiency. By exploring Brew Crypto's strategic implementation of blockchain technology, this case study highlights the challenges, opportunities, and impacts of integrating digital currencies into small business operations.
Item Type: | Article (Journal) |
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Uncontrolled Keywords: | Cryptocurrency, Brew, Small business, Digital payment |
Subjects: | H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration H Social Sciences > HG Finance > HG4001 Financial management. Business finance. Corporation finance. |
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Economics and Management Sciences > Department of Business Administration |
Depositing User: | Dr Amirah Ahmad Suki |
Date Deposited: | 27 May 2025 09:10 |
Last Modified: | 27 May 2025 09:10 |
URI: | http://irep.iium.edu.my/id/eprint/121207 |
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