Does consumers’ propensity towards halal organic food purchase matter? Malaysian evidence

Putit, Lennora and Ali, Azrin and Johan, Zaimy Johana and Abdullah, Mohamad Fariz and Ahmad Suki, Amirah (2025) Does consumers’ propensity towards halal organic food purchase matter? Malaysian evidence. Environment Behaviour Proceedings Journal, 10 (SI26). pp. 95-103. E-ISSN 2398-4287

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Abstract

Demands for Halal (or permissible) organic products have been increasingly emerging in recent times. This study aims to investigate the consumers’ propensity to purchase halal organic food products in Malaysia. Specifically, it examines whether halal awareness, attitude, social influences, brand trust, product safety, and promotion affect purchase intentions. Using a non-probability sampling technique, 250 online survey questionnaires were distributed to targeted respondents, yielding 200 usable responses. Data were analysed using Smart PLS (version 4.0) statistical software. The findings revealed that attitude and social influence significantly impact consumers’ willingness to purchase halal organic food products. The study further discusses managerial implications

Item Type:	Article (Journal)
Uncontrolled Keywords:	Intention, Halal Organic Food, Attitude, Social Influences, Perceived Behavioural Control, Sustainability
Subjects:	H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Amirah Ahmad Suki
Date Deposited:	27 May 2025 09:17
Last Modified:	27 May 2025 09:17
URI:	http://irep.iium.edu.my/id/eprint/121205

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