Online purchase intention of personal luxury goods and the mediating role of consumer trust

Ahmad Suki, Amirah and Jan, Muhammad Tahir and Isamudin, Nur Farihah (2025) Online purchase intention of personal luxury goods and the mediating role of consumer trust. Environment Behavior Proceeding Journal, 10 (SI26). pp. 145-151. E-ISSN 2398-4287

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Abstract

Consumer trust is crucial in online purchase decisions, particularly for luxury goods. The study analyses how brand reputation and online reviews influence consumer trust and the intention to purchase personal luxury goods online. Based on 214 responses from consumers in Malaysia, the study investigates the influence of brand reputation and online reviews on consumer trust and consumers' online purchase intention. The results from PLS-SEM show a significant impact of these factors on consumer trust in online purchases. However, direct effects on purchase intention are not significant. Meanwhile, consumer trust confirms its role as a mediator.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Luxury goods; Online purchase intention; SOR model; Signaling theory
Subjects:	H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Dr Amirah Ahmad Suki
Date Deposited:	27 May 2025 09:36
Last Modified:	27 May 2025 09:36
URI:	http://irep.iium.edu.my/id/eprint/121204

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