Tourists’ perception using sentiment analysis at Cenang Beach

Abdul Latif, Samshul Amry and Khairul Azman, Khairul Ikhwan and Ramdzan Ali, Al Amirul Eimer and Matyakubov, Umidjon (2025) Tourists’ perception using sentiment analysis at Cenang Beach. Environment-Behaviour Proceedings Journal, 10 (32). pp. 377-383. E-ISSN 2398-4287

PDF - Published Version Restricted to Registered users only Download (272kB) | Request a copy

Abstract

The increasing use of online platforms has made user-generated content vital for understanding tourist behavior. This study analyzes 460 English reviews from TripAdvisor about Cenang Beach, Langkawi, Malaysia, using thematic and sentiment analysis to identify factors influencing tourist satisfaction. Six key themes emerged: atmosphere, beach quality, activities, facilities, cleanliness, and health and safety. Positive reviews highlighted atmosphere and beach quality, while negative reviews focused on cleanliness and facilities, indicating areas for improvement. The findings offer insights for destination managers to enhance tourist experiences and maintain Langkawi's reputation as a top travel destination. Future research should include other languages and platforms.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Tourist Sentiment; User-Generated Content; Sentiment Analysis; Thematic Analysis
Subjects:	BPG Islamic geography > BPG80 Islam and tourism. Sustainable tourism G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Samshul Amry Abdul Latif
Date Deposited:	21 May 2025 14:09
Last Modified:	21 May 2025 14:09
URI:	http://irep.iium.edu.my/id/eprint/121133

Actions (login required)

View Item