Catering to Muslim travellers: a review on the value of Muslim-friendly tour guides services

Rosli, Nur Liana Izzaty and Jamaludin, Mohammad Aizat and Md Rosdy, Afaf Syakirah and Ahmad, Anis Najiha (2025) Catering to Muslim travellers: a review on the value of Muslim-friendly tour guides services. Halalsphere, 5 (1). pp. 72-81. E-ISSN 2773-6040

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Abstract

The tourism industry is experiencing rapid growth and is expected to continue expanding. One of the most prominent developments within this sector is the emergence of tour guides in Muslim-friendly tourism, which involves catering to the specific needs of Muslim travellers. Through a literature review, this study aimed to delve deeper into this topic, focusing on the significance of tour guide services within the framework of Muslim-friendly tourism. The review revealed that tailored tour guide services play a crucial role in enhancing the overall satisfaction of Muslim tourists during their travels. These findings have important implications for tour operators and travel agencies, as they can use them to inform the design and marketing of tour guide services tailored to Muslim travellers' needs.

Item Type:	Article (Note)
Additional Information:	7344/120789
Uncontrolled Keywords:	Halal tourism; Muslim-friendly tour guide; Tour guide; Muslim population; Islamic law
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues BPH Islamic Economics > BPH114 Consumption. Halal issues
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	28 Apr 2025 10:07
Last Modified:	28 Apr 2025 10:07
URI:	http://irep.iium.edu.my/id/eprint/120789

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