Factors infuencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers

Ahmed, Mahfooz and Al-Hussaini, AbulFathi Ibrahim Saleh and Abubakar, Adamu (2025) Factors infuencing the intention to use the Nigerian central bank digital currency (E‑Naira) among Nigerian retailers. Journal of Financial Services Marketing, 30 (1). pp. 1-16. ISSN 1363-0539 E-ISSN 1479-1846

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Abstract

This study explores the determinants of e-Naira adoption among Nigerian retailers, using the technology acceptance model (TAM) as its theoretical foundation. As Nigeria’s central bank-issued digital currency gains prominence, understanding what drives retailers to adopt e-Naira is vital for its widespread implementation. The research employed a survey distributed to retailers in Abuja, with data from 326 respondents analysed using partial least squares structural equation modelling (PLSSEM) in SmartPLS 3. The fndings indicate that perceived ease of use, perceived usefulness, and trust signifcantly infuence retailers’ intentions to adopt e-Naira, which is consistent with TAM predictions. Conversely, fnancial concerns were not signifcant predictors of adoption. Emotionality was identifed as a signifcant mediator between trust, fnancial concerns, and adoption intentions. These insights provide valuable guidance for policymakers and stakeholders in promoting digital currencies, particularly in emerging markets like Nigeria. The study contributes to the expanding literature on central bank digital currencies, highlighting the factors that infuence their adoption among retailers in Nigeria.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Central bank digital currency (CBDC), E-Naira, Money, Nigerian retailers, Technology acceptance model (TAM)
Subjects:	H Social Sciences > HG Finance > HG221 Bitcoin/Cryptocurrency/Block Chain
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology > Department of Computer Science Kulliyyah of Information and Communication Technology > Department of Computer Science
Depositing User:	Dr Adamu Abubakar
Date Deposited:	13 Dec 2024 10:35
Last Modified:	13 Dec 2024 10:53
URI:	http://irep.iium.edu.my/id/eprint/116675

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