Islamic rulings and guidelines for social media influencers: maqasid shariah point of view

Mat Jubri@Shamsuddin, Mustafa (2024) Islamic rulings and guidelines for social media influencers: maqasid shariah point of view. Sains Insani, 9 (2). pp. 417-428. E-ISSN 0127-7871

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Abstract

This research examines the ethical and jurisprudential implications of social media influencing from an Islamic perspective, within Maqasid Shariah point of view. As social media influencers increasingly affect public opinion and consumer behaviour, there is an urgent need to evaluate this phenomenon within the framework of Maqasid Shariah. The study aims to provide a comprehensive overview of social media influencing, explore Islamic perspectives on the practice, analyse relevant fiqh rulings, and develop guidelines for Muslim influencers based on Maqasid Shariah. Applying a qualitative methodology, the research performs a systematic literature review of recent studies and fatwas. The analytical framework is grounded in Maqasid Shariah, focusing on the categories of maslahah, the five essential values of Shariah, and the balance between benefits and harms. Findings discover that while social media influencing is generally permissible in Islam, its ethical soundness depends on compliance to Islamic principles and objectives. The study proposes a comprehensive framework based on three critical areas: intentions (al-Qasd), approaches (al-Ada'), and consequences (al-Ma'al), highlighting the importance of generating maslahah rajihah (preponderant interest) over maslahah marjuhah (outweighed interest). This research contributes to the ongoing discussion on digital ethics in Islam and provides practical guidelines for Muslim influencers to direct their roles in alignment with Islamic teachings.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Digital ethics, Influencers, Islamic jurisprudence, Maqasid Shariah, Social media
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP174 The Practice of Islam > BP185.7 Mass media and telecommunication in Islam BPK Islamic law. Shari'ah. Fiqh T Technology > T Technology (General) > T173.5 Technology and Islam
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Fiqh and Usul al-Fiqh
Depositing User:	Dr. Mustafa Mat Jubri @ Shamsuddin
Date Deposited:	03 Dec 2024 08:46
Last Modified:	03 Dec 2024 08:49
URI:	http://irep.iium.edu.my/id/eprint/116259

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