Factors affecting the intention to use mobile commerce in Malaysia: an integration of TAM and IS success model

Barry, Moussa and Haque, A. K. M. Ahasanul and Jan, Muhammad Tahir (2024) Factors affecting the intention to use mobile commerce in Malaysia: an integration of TAM and IS success model. International Journal of Academic Research in Business and Social Sciences, 14 (3). pp. 726-753. E-ISSN 2222-6990

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Abstract

Abstract Mobile commerce transactions adoption among consumers in Malaysia has become a major challenge for mobile commerce providers. This paper aims to determine the factors affecting the intention to use mobile commerce by integrating the Technology Acceptance Model and the updated IS Success Model. A non-probability convenience sampling is employed, collecting 395 questionnaires from Klang Valley residents of Malaysia. A two-stage structural equation modeling is employed to test the hypotheses. The findings indicate that system quality, service quality, and perceived enjoyment significantly affect the intention to use mobile commerce. However, the findings further revealed that information quality, perceived ease of use, and perceived usefulness do not significantly influence the intention to use mobile commerce in Malaysia. These findings will benefit mobile commerce providers and businesses aiming to improve the acceptance of mobile commerce transactions in Malaysia. However, this study is valuable for academicians, researchers, policymakers, and practitioners.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Keywords: Mobile Commerce, Intention, Service Quality, System Quality, Malaysia
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	01 Nov 2024 09:08
Last Modified:	01 Nov 2024 09:08
URI:	http://irep.iium.edu.my/id/eprint/115429

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