Demand for halal market among young generations

Mohd Rosdan, Khairunnisa and Ahmad, Siti Yuliandi and Nur Anna, Dian (2024) Demand for halal market among young generations. In: Youth and Halal Tourism Research. KSTCL Press, Muar, Johor, pp. 1-11.

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Abstract

Purpose: This paper aims to investigate the most vital aspects of the halal market (Shariah- compliant hotels, Halal food and beverages, and Shariah healthcare services) that influence the young generation's purchasing intention in Malaysia. Methods/Design/approach: A quantitative research design with non-probability sampling. The data were obtained by distributing online questionnaire surveys to Malaysia's youth through social media platforms. Findings: Significant findings include accommodation, halal food and beverages, and Shariah compliance healthcare services. Implication: This study provides significance towards Islamic tourism, especially Islamic tourism in Malaysia, which covers an extensive range of interests among the Malaysian young generation's demand towards the Halal market.

Item Type:	Book Chapter
Uncontrolled Keywords:	Accommodation, Halal Tourism, Shariah compliance, Tourism.
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr. Siti Yuliandi Ahmad
Date Deposited:	29 Aug 2024 16:26
Last Modified:	30 Aug 2024 11:32
URI:	http://irep.iium.edu.my/id/eprint/114146

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