Muslim-friendly tourism in Australia: challenges and prospects

Irshad, Ahamed Abdul Cader Ahamed and Jamaludin, Mohammad Aizat and Kartika, Betania (2024) Muslim-friendly tourism in Australia: challenges and prospects. Halalsphere, 4 (2). pp. 59-65. E-ISSN 2773-6040

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Abstract

In recent years, the Muslim travel market has been recognised as an untapped and promising segment by tourism destinations worldwide, including OIC (Organization of Islamic Cooperation) and non-OIC countries. As a result, these destinations have started to develop Muslim-friendly environments for visitors and have tailored their products and services to meet the interests and needs of Muslim travellers. Currently, there is a growing demand for Muslim-friendly tourism globally. Australia is one of the destinations that is demonstrating an interest in positioning itself as a Muslim-friendly destination. However, minimal research has been conducted in this area within Australia. Consequently, there is a lack of awareness among tourism stakeholders in Australia about the true potential of this rapidly growing segment. As a result, no established systems or guidelines are in place to promote this lucrative tourism sector. Therefore, the possibility of developing, managing, and positioning Australia as a Muslim-friendly tourism destination has not yet been explored. This paper examines the challenges and prospects of Muslim-friendly tourism in Australia and provides recommendations for developing this lucrative sector. A literature review and other document reviews were undertaken in this study.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Halal; Tourism; Australia; Challenges; Prospects; Muslim-friendly
Subjects:	BPG Islamic geography > BPG87 Islamic tourism. Halal issues BPH Islamic Economics > BPH111.4 Halal issues. Fatawa BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPN Islamic art and architecture > BPN87 Muslim friendly and halal services H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	05 Aug 2024 11:35
Last Modified:	05 Aug 2024 11:35
URI:	http://irep.iium.edu.my/id/eprint/113656

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