An overview of Malaysian halal certification among micro-enterprises

Mat Puat, Nur Syammimi and Jamaludin, Mohammad Aizat and Kartika, Betania (2024) An overview of Malaysian halal certification among micro-enterprises. Journal of Islamic, Social, Economics and Development (JISED), 9 (63). pp. 491-500. E-ISSN 0128-1755

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Abstract

The swift advancement of the Halal industry in Malaysia can be attributed to the pivotal role played by Halal certification in propelling business performance. Malaysian Halal certification has attained global renown for signifying safety, ensuring high-quality standards, and guaranteeing wholesomeness in Halal-certified products and services. While larger corporations adeptly navigate the Halal certification process, micro-enterprises encounter distinctive challenges. This article aims to analyse the overview of Halal certification for micro-enterprises in Malaysia, exploring its significance, challenges, and opportunities. Employing the library research method, this research synthesizes pertinent information from secondary sources to fulfil its research objectives. The findings of this article clarify the primary challenges impeding broader application of Halal certification among micro-enterprises are financial constraints, intricate application procedures for Halal certification, and lack of awareness regarding Halal-certified products. Notably, this article highlights the opportunity for micro-entrepreneurs to enhance their enterprises significantly through the attainment of Halal certification recognition. In conclusion, the study asserts that the Malaysian Halal certification is imperative for micro-enterprises to effectively market their products and emerge as a lucrative promotional instrument.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Halal Certification, Halal Industry, Micro-Enterprises, Halal-Certified Products
Subjects:	BPH Islamic Economics BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH Islamic Economics > BPH122 Consumption. Halal issues. Specific products. Food and drink H Social Sciences > HF Commerce > HF5415 Halal entrepreneurship H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	05 Aug 2024 11:23
Last Modified:	05 Aug 2024 11:23
URI:	http://irep.iium.edu.my/id/eprint/113655

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