Tawakkal resilience in perniagaan sejuk beku keluarga

Mhd. Sarif, Suhaimi and Yahya, Rohaziah and Ismail, Yusof and Abdul Wahid, Mohamad Fikri (2024) Tawakkal resilience in perniagaan sejuk beku keluarga. IIUM Journal of Case Studies in Management, 15 (2). pp. 73-80. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

Perniagaan Sejuk Beku Keluarga is a home-based frozen food business owned by Maryam and Hussin, a married couple from rural villages in Perak, Malaysia. Both received vocational training that paved the way for their careers. After losing their jobs at a frozen food factory, they leveraged their skills and experience to start their own business. The transition from stable factory jobs to running a small business was fraught with challenges, including financial constraints and setting up operations. Despite these hardships, their resilience and determination drove them to persevere. Maryam, with her culinary expertise, and Hussin, with his marketing skills, worked tirelessly to build a brand known for high-quality frozen foods. They received invaluable support from their community, which helped them overcome setbacks, including financial difficulties and equipment failures. Their journey from redundancy to successful entrepreneurs highlighted the importance of faith, community support, and mutual assistance. Today, their business is a well-known name in their area, providing a stable income and contributing to the local economy. Maryam and Hussin's story is a testament to the power of perseverance, faith, and community support in overcoming challenges and achieving success.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Tawakkal, Resilience, Small Business Management
Subjects:	BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Economics and Management Sciences
Depositing User:	Dr Suhaimi Mhd Sarif
Date Deposited:	24 Jul 2024 16:45
Last Modified:	24 Jul 2024 16:45
URI:	http://irep.iium.edu.my/id/eprint/113351

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