Abdul Latif, Samshul Amry and Yazid, Farah Nadhirah and Mohd Farudz, Baiduri Zaiyyanna (2024) The examination of conservation awareness, future sustainability, and conservation readiness on tourists’ attitude towards marine conservation behavior in Malaysia’s Marine Parks. In: International Conference on Responsible Tourism and Hospitality (ICRTH) 2023, 21-25 August 2023, Bogor, Indonesia.
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Abstract
This study examines the relationship between tourists' conservation awareness, future sustainability, and conservation readiness towards attitude toward marine conservation behavior in Malaysia's marine parks. This study adopted the quantitative convenience sampling approach, with 202 samples obtained via an online questionnaire. IBM-SPSS version 26 was used to process and analyze the data. Multiple Regression Analysis was used to test the relationships between variables. The findings suggest that future sustainability and conservation readiness are significant factors in predicting tourists' attitudes towards marine conservation behavior. In contrast, conservation awareness was found to be insignificant. This study found that respondents have a positive attitude towards marine conservation behaviors, but awareness does not always translate into action. This study found that respondents support marine conservation and marine park sustainability. Awareness of conservation efforts does not necessarily lead to positive attitudes towards conservation behavior. The impact of conservation readiness on attitude emphasizes the need for preparation and education in conservation. The unexpected possible relationship between education and conservation behavior warrants further investigation. These findings highlight the importance of focused conservation education and the necessity to consider many elements when increasing stakeholder marine conservation behavior.
| Item Type: | Proceeding Paper (Plenary Papers) |
|---|---|
| Subjects: | BPH Islamic Economics > BPH72 Economic development. Growth. Sustainable development. Sustainability G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism H Social Sciences > HC Economic History and Conditions > HC79.E5 Environmental policy and economic development. Sustainable development. Sustainability. |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | International Institute for Halal Research and Training (INHART) Kulliyyah of Sustainable Tourism and Contemporary Languages |
| Depositing User: | Dr Samshul Amry Abdul Latif |
| Date Deposited: | 23 Jul 2024 15:38 |
| Last Modified: | 23 Jul 2024 15:38 |
| URI: | http://irep.iium.edu.my/id/eprint/113292 |
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