Are auditors gratified with the efficient assistance from artificial intelligence?

Puat Nelson, Sherliza (2024) Are auditors gratified with the efficient assistance from artificial intelligence? IIUM Journal of Case Studies in Management, 15 (2). pp. 58-65. ISSN 2810-2327 E-ISSN 2710-7175

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Abstract

Artificial intelligence (AI) plays a pivotal role in enhancing various business functions including automating processes, gaining insights from data analysis, and engaging with customers and employees. A recent global survey highlights its extensive use in service operation optimisation, customer service analytics, risk modelling, and sales forecasting. By automating repetitive tasks, AI enables employees to focus on more impactful work while minimising human errors. Moreover, AI's ability to analyse large datasets rapidly uncovers valuable insights and patterns, aiding decision-making across various business segments, such as customer behaviour analysis and cost assessment. Despite its potential benefits, implementing AI requires substantial investment in technology and talent acquisition. While larger companies are more advantage to acquire the relevant resources, smaller ones may face financial constraints. Nonetheless, AI is perceived as an important driver of success, offering opportunities for efficiency and innovation.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Artificial Intelligence, Auditing, Efficiency
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > H10 Societies H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Accounting Kulliyyah of Economics and Management Sciences
Depositing User:	Sherliza Puat Nelson
Date Deposited:	16 Jul 2024 11:46
Last Modified:	16 Jul 2024 11:46
URI:	http://irep.iium.edu.my/id/eprint/113217

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