Mokhtar, Nor Zainiyah Norita
(2024)
ENCAPSULATING PERCEIVED INCLUSION (SDG 10: REDUCED INEQUALITIES) IN THE PROCESS OF DEVELOPING A CLASS PROJECT BY STUDENTS FROM SHENANDOAH UNIVERSITY USA AND INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA.
In: INTED2024 18th annual International Technology, Education and Development Conference, 4th - 6th March 2023, Valencia, Spain.
Abstract
Cross-cultural communication is increasingly important in our globalized world. The workplace is
increasingly multicultural requiring individuals to possess tolerance and negotiation skills to
communicate and solve problems. Instructors from many disciplines can make multicultural experiences
important in their classes by implementing a Collaborative Online International Learning (COIL) project.
COIL is a pedagogical path where students can gain intercultural interaction through online and virtual
engagements. By design, COIL promotes inclusivity and intercultural competence and can help to
reduce inequalities in higher education. One way that COIL approaches the issues of inequality is a
focus on the United Nations Sustainable Development Goals (SDGs), The three we focused on in our
projects were SDG 4: Quality Education, SDG 10: Reduced Inequalities, and SDG 17: Partnerships for
the Goals.
This project investigated cultural intelligence development through a COIL assignment where teams of
students designed advertisements to introduce a new McDonald’s product in each other’s country based
on their local food culture. The students were required to work as “consultants” for each other as they
developed the ad to make Malaysian flavors compelling to an American audience and American tastes
of interest in Malaysia.
The study of student interplay finds that cultural intelligence contributes a lot to interaction in multicultural
settings. Having a high cultural intelligence is important for an individual during any social interaction,
especially when it involves an interaction with diverse races.
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