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Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia

Idris, Azni and Haque, A. K. M. Ahasanul and Ab. Yajid, Mohd Shukri and Khatibi, Ali (2009) Factors affecting Consumers Satisfaction towards Advertising Media: A Comparative Study between Traditional Advertising and Online Advertising in Malaysia. Advances in Management, 2 (5). pp. 43-49.

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Abstract

Advertising plays an important role in daily life. It is able to generate sales and brand recall towards certain products and services. By understanding consumers’ attitude towards advertising, designers and marketers can better strategize their advertising designs. A better understanding of interactivity can also help to improve the effectiveness of interactive media such as the internet. These attitudinal relations should play an essential role in consumer’s decisions on which media to choose based on the benefits that the media provide.

Item Type: Article (Journal)
Additional Information: 5056/11098
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5801 Advertising
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 27 Feb 2012 21:21
Last Modified: 30 Mar 2012 16:37
URI: http://irep.iium.edu.my/id/eprint/11098

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