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Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia

Haque, A. K. M. Ahasanul and Rahman, Sabbir (2009) Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia. Journal of Management Research, 9 (3). pp. 248-259. ISSN 0972-5814

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Abstract

This study explores customers' shopping experience through shopping centre branding.

Item Type: Article (Journal)
Additional Information: 5056/11081
Uncontrolled Keywords: shopping experience, branding, shopping centre
Subjects: UNSPECIFIED
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 27 Feb 2012 21:29
Last Modified: 27 Feb 2012 21:29
URI: http://irep.iium.edu.my/id/eprint/11081

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