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Communicating salt reduction strategies in Malaysia: a monograph

Mohamed, Shafizan (2024) Communicating salt reduction strategies in Malaysia: a monograph. Technical Report. Communication and Media Centre (COMET), KIRKHS, IIUM.

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Abstract

The genesis of this monograph traces back to a fundamental recognition—the pressing need to address the pervasive impact of excessive salt intake on public health in Malaysia. In the pursuit of optimal health outcomes, the exploration of innovative and effective salt reduction strategies becomes imperative. Thus, this monograph provides a comprehensive overview of the salt reduction landscape in Malaysia. It navigates through the initial challenges faced by the Salt Reduction Strategy, explores the evolution of communication and behavioural change initiatives, and delves into the intricacies of formulating, operationalizing, and assessing behavioural objectives. By encapsulating a broad spectrum of research findings, theoretical frameworks, and practical strategies, this document aspires to serve as a valuable resource for policymakers, health professionals, researchers, and stakeholders invested in the pursuit of a healthier, salt-aware Malaysia.

Item Type: Monograph (Technical Report)
Uncontrolled Keywords: Salt Reduction, Social Behavioral Change Communication (SBCC), Malaysia, Noncommunicable Diseases (NCDs), Public Health
Subjects: H Social Sciences > H Social Sciences (General) > H61 Theory. Method
H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
H Social Sciences > H Social Sciences (General) > H93 Popular works
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User: Dr Shafizan Mohamed
Date Deposited: 05 Feb 2024 12:28
Last Modified: 05 Feb 2024 12:29
URI: http://irep.iium.edu.my/id/eprint/110702

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