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Study on consumer perception towards online ticketing in Malaysia

Nikhashemi, Seyed Rajab and Yasmin, Farzana and Haque, A. K. M. Ahasanul and Khatibi, Ali (2011) Study on consumer perception towards online ticketing in Malaysia. In: International Research Conference and Colloquium, 10-11 Oct 2011 , Kuala Lumpur, Malaysia.

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This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples‟ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness, usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers‟ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers‟ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 5056/11006
Uncontrolled Keywords: perceived risk, customer trustiness, familiarity and confidence, price perception
Subjects: H Social Sciences > HC Economic History and Conditions > HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 21 Dec 2011 12:36
Last Modified: 14 Jun 2013 01:22
URI: http://irep.iium.edu.my/id/eprint/11006

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