Mat Desa, Sıtı Nuur Hamızah and Md Sawari, Siti Salwa
(2023)
Generation Y and mosque tourism: exploring virtual reality experiences from a tourism perspective.
In: 7th INTERNATIONAL SYMPOSIUM OF EDUCATION AND VALUES, Kemer / ANTALYA.
Abstract
The rise in Muslim travelers and the rapid expansion of virtual reality technology are fundamentally reshaping the global tourism industry. This intersection highlights the pressing need for further academic exploration of virtual reality's potential in the context of Muslim tourism, offering a promising avenue for future research. Consequently, this study focuses on examining how Generation Y responds to the idea of engaging in virtual reality mosque tourism, considering both cognitive and affective responses from this demographic's standpoint. The primary objective of this research is to determine the authentic experiences of Generation Y within the realm of virtual reality mosque tourism. The methodology employed in this study is quantitative, involving 95 Muslim respondents aged between 29 and 41 years. Data analysis was conducted using the IBM Statistical Package for Social Science (SPSS), encompassing both descriptive and Pearson correlation analyses. The findings of this analysis reveal that a significant majority of respondents expressed their admiration for the 360-degree Virtual Reality Mosque Tour, describing it as an enjoyable and captivating experience. This study holds substantial implications for understanding cognitive and affective responses in relation to the intention to visit mosques within the tourism context, with the potential to influence the future of mosque tourism.
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics