History of Institute of Public Relations Malaysia

Idid, Syed Arabi (2023) History of Institute of Public Relations Malaysia. The Museum of Public Relations — PR Across the Globe.

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Abstract

The Institute of Public Relations Malaysia (IPRM) was established to advance public relations interests in Malaysia. Its formation in March 1962 came when public relations as a concept and definition was relatively unknown to many. The development of public relations in Malaysia must be seen within the context of the nation’s metamorphoses. The country has transformed politically from Malaya to Malaysia and economically from a newly independent country to a fast-developing country, moving towards industrialisation, focusing on technology, and playing an essential role on the global stage. Its development should also be seen as to how it has impacted the role of universities and higher learning institutions in preparing appropriate education for future graduates entering the industry. Such changes brought direct and indirect impacts on the practice of public relations.

Item Type:	Article (Note)
Subjects:	H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Prof Syed Arabi Idid
Date Deposited:	27 Dec 2023 15:47
Last Modified:	27 Dec 2023 15:47
URI:	http://irep.iium.edu.my/id/eprint/109299

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