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Culinary Caravan:Unveiling Klang Valley's food truck frenzy and culture

Abdullah, Norhidayah and Ishak, Noriza and Saad, Mazni and Abukhalifeh, Alaa Nimer (2023) Culinary Caravan:Unveiling Klang Valley's food truck frenzy and culture. Asian Journal of Environment-Behaviour Studies, 8 (24). pp. 1-12. E-ISSN 2514-751X

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Abstract

Investigating the relationships between product quality, food premises and food handlers' cleanliness and customer hygiene satisfaction yielded a crucial implication. The 116 customers of food trucks in Klang Valley revealed the cleanliness attributes related to their hygiene satisfaction. The regression analysis shows that food product quality was the most significant predictor. This study's findings can contribute valuably to improving cleanliness practices among food truck food handlers, serving as a foundation for promoting cleanliness standards within the Malaysia Food Truck Association.

Item Type: Article (Journal)
Uncontrolled Keywords: Cleanliness attributes; food truck; Hygiene satisfaction; Malaysia
Subjects: T Technology > TP Chemical technology > TP370 Food industry and trade
T Technology > TX Home economics > TX901 Hotels, clubs, restaurants, etc. Food service
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User: AP. Dr. Mazni Saad
Date Deposited: 12 Dec 2023 12:58
Last Modified: 13 Mar 2024 15:38
URI: http://irep.iium.edu.my/id/eprint/108816

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