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Usability evaluation for arts, culture, and heritage mobile application among Asnaf Entrepreneurs in Perlis

Usolludin, Hazi Hafizah and Saad, Mazni and Mohamad Ali, Afiza and Abdul Latif, Samshul Amry and Azuddin, Muna and Fairuz Ramli, Mona (2022) Usability evaluation for arts, culture, and heritage mobile application among Asnaf Entrepreneurs in Perlis. In: Conference of Future and Sustainable Education (CFSE) 2022, 29-30 November 2022, Gambang, Kuantan, Pahang.

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The usage of mobile applications for knowledge-sharing through digital literacy has increased in tandem with the growth in the adoption of digital technology. Similarly, in an attempt to minimize the negative effects of today's globalization on local cultural heritage, mobile applications as a learning platform are widely used. However, in this context, poor application usability could be a factor in the adoption and usage of mobile applications among users. This includes ineffective features and poor design of mobile applications. This study aims to examine the adoption of an arts, cultural, and heritage mobile application developed and termed the Virtual Asnaf Business Center (ABC) among Asnaf entrepreneurs. A qualitative approach, particularly physical face-to-face interview sessions, was employed for this mobile application testing. The results of the study found that although the majority of respondents are in business for more than a decade, only one respondent advertised that products on social media, suggesting that the respondents were generally not IT-savvy. Suggestions include digital adoption training, the inclusion of user manuals and tutorials as well as additional features to the mobile application. The study's findings are important for mobile application developers in designing user-friendly mobile applications focusing on arts, culture, and heritage in Malaysia.

Item Type: Proceeding Paper (Slide Presentation)
Uncontrolled Keywords: Mobile apps; arts, culture and heritage; usability; asnaf entrepreneurs; tourism; Perlis.
Subjects: H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
T Technology > T Technology (General) > T10.5 Communication of technical information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: AP. Dr. Mazni Saad
Date Deposited: 11 Sep 2023 10:43
Last Modified: 08 Nov 2023 12:21
URI: http://irep.iium.edu.my/id/eprint/106683

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