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Triumph over predatory lending: the jihad of the consumer champions of Keramat

Zaba, Muhammad Amirul Husni and Elberberi, Ola Ali Amin and Saquib, Nazmus and Mhd. Sarif, Suhaimi (2023) Triumph over predatory lending: the jihad of the consumer champions of Keramat. IIUM Journal of Case Studies in Management, 14 (2). pp. 70-82. ISSN 2810-2327 E-ISSN 2710-7175

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The Birth of The Consumer Champions of Keramat narrates the inspiring journey of a group of passionate local activists who come together to challenge the unscrupulous practices of predatory lending in the bustling neighborhood of Keramat. Driven by a desire to protect the rights of consumers and advocate for financial justice, Ahmad, Salleh, Jamil, and others establish "The Consumer Champions of Keramat." Their vision is to create a safer, more informed community, free from the clutches of loan sharks known as "Ah Longs." The activists conduct educational workshops, seminars, and community events to empower residents with financial literacy and knowledge about responsible borrowing. Harnessing the power of social media, they launch a compelling campaign, sharing personal stories that ignite empathy and raise awareness about the impact of predatory lending. The campaign not only inspires change but also draws support from the local community and even government officials. However, their advocacy is met with intimidation tactics from the Ah Longs, but the activists remain resilient, supported by their community. Despite facing challenges, The Consumer Champions of Keramat continue to make a difference, advocating for stricter regulations and working towards a debt-free community.

Item Type: Article (Case Report)
Uncontrolled Keywords: Predatory lending, Consumer rights, Financial justice, Social media campaign, Resilience
Subjects: BPH Islamic Economics
BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Suhaimi Mhd Sarif
Date Deposited: 25 Jul 2023 12:45
Last Modified: 25 Jul 2023 15:34
URI: http://irep.iium.edu.my/id/eprint/105772

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