Perception of counterfeit cosmetics among Muslim consumers in Putrajaya

Nor Zaidi, Farah Lynn Amira and Jamaludin, Mohammad Aizat and Tukiran, Nur Azira (2023) Perception of counterfeit cosmetics among Muslim consumers in Putrajaya. Malaysian Journal of Consumer and Family Economics, 30. pp. 48-71. ISSN 1511-2808 E-ISSN 2948-4189

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Abstract

This research aims to study the perception of counterfeit cosmetics among Muslim consumers in Putrajaya. This study aims to identify whether demographic backgrounds, especially age, gender, and income level, show a significant difference in the perception of counterfeit cosmetic products among Muslim consumers in Putrajaya. In addition, this study also identifies whether religiosity and brand consciousness show a significant difference in the perception of counterfeit cosmetic products among Muslim consumers in Putrajaya. Two hundred seventy-seven questionnaires were collected from Muslim consumers living in Putrajaya using the convenience sampling method, which was then analyzed using SPSS software. The study’s findings showed that age, level of income, and brand consciousness have a significant relationship with the perception of Muslim consumers in Putrajaya towards counterfeit cosmetics. Meanwhile, the findings also showed that there is no statistical difference between gender and religiosity towards the perception of Muslim consumers on counterfeit cosmetics in Putrajaya. This study contributes to expanding future works of literature of research in the Halal cosmetics area and provides insight to the authorities on the perception of Muslim consumers towards counterfeit cosmetic products, which in turn, helps the authorities further strengthen the administration of the halal cosmetic industry.

Item Type:	Article (Journal)
Uncontrolled Keywords:	brand consciousness, counterfeit cosmetics, halal, perception, religiosity
Subjects:	BPH Islamic Economics BPH Islamic Economics > BPH107 Halal cosmetics BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status H Social Sciences > HC Economic History and Conditions H Social Sciences > HC Economic History and Conditions > HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	11 Jul 2023 15:05
Last Modified:	11 Jul 2023 15:09
URI:	http://irep.iium.edu.my/id/eprint/105439

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