Traditional food entrepreneurs in Sabah and Selangor states: a qualitative perspective

Md Ramli, Adilah and Saad, Mazni and Md Shariff, Mohd Shazali and Sulistyo, Joko (2023) Traditional food entrepreneurs in Sabah and Selangor states: a qualitative perspective. Journal of ASIAN Behavioural Studies, 8 (25). pp. 87-97. E-ISSN 2514-7528

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Abstract

This study aimed to explore local entrepreneurs during the COVID-19 pandemic in Sabah and Selangor states. Twenty participants from the selected business categories were identified and interviewed using a semi-structured question. Two themes: Food category (coded: categories of food; type of food) and Business criteria (coded: experience, customer, type of business). Entrepreneurs from both states adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business, customer, and type of business. The concerned entrepreneurs must adapt to the changes due to the COVID-19 pandemic by implementing new methods to sustain their business life.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Local entrepreneur; Traditional food; Qualitative; Covid-19
Subjects:	T Technology > TP Chemical technology > TP370 Food industry and trade T Technology > TX Home economics > TX901 Hotels, clubs, restaurants, etc. Food service
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Mazni Saad
Date Deposited:	10 Jun 2023 10:33
Last Modified:	29 Sep 2023 08:00
URI:	http://irep.iium.edu.my/id/eprint/105000

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