Domestic tourists’ behaviour on Islamic tourism in Kota Bharu Malaysia

Khalid, Mohammad Azam and Ab Rahman, Syakir Amir and Bachok, Syahriah (2023) Domestic tourists’ behaviour on Islamic tourism in Kota Bharu Malaysia. Asian People Journal, 6 (1). pp. 156-166. E-ISSN 2600-8971

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Abstract

Islamic tourism, also known as halal tourism, is an emerging trend in the industry that is growing in popularity among travelers who seek to experience the benefits of travel while being mindful of their religious obligations. On the other hand, Islamic Tourism is an industry that generates billions of dollars in economic impact and creates thousands of jobs worldwide. The purpose of this research is to analyze the relationship between tourists’ behavior and Islamic Tourism in Kota Bharu. A sequential explanatory mixed method was carried out, with a total of 400 domestic tourists participating in the questionnaire survey and six Subject Matter Experts (SME) participating in the structured interview. The data were analyzed using the Relative Importance Index (RII) and content analysis. The findings show that the majority of the respondents were satisfied and agreed with the indicators and components of Islamic Tourism in Kota Bharu. The results of this research are beneficial to the tourism stakeholders in Kota Bharu for better Islamic Tourism, as it can help to increase tourist arrivals to the city. Moreover, this research is also expected to contribute as a basis for Islamic Tourism in other Islamic cities around the world.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Islamic Tourism; Tourist Behaviour; Kota Bharu; Halal Tourism
Subjects:	BPG Islamic geography BPG Islamic geography > BPG80 Islam and tourism. Sustainable tourism BPG Islamic geography > BPG87 Islamic tourism. Halal issues BPH Islamic Economics > BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism H Social Sciences > HT Communities. Classes. Races H Social Sciences > HT Communities. Classes. Races > HT101 Urban groups. The city. Urban sociology N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying N Fine Arts > NA Architecture > NA9000 Aesthetics of cities. City planning and beautifying > NA9053.R4 City planning
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Architecture and Environmental Design Kulliyyah of Architecture and Environmental Design > Department of Urban & Regional Planning
Depositing User:	Dr. Syakir Amir Ab. Rahman
Date Deposited:	08 May 2023 09:02
Last Modified:	08 May 2023 09:02
URI:	http://irep.iium.edu.my/id/eprint/104567

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