Assessing Malaysian firms' intention to use recombinant collagen-like protein in collagen products

Duasa, Jarita and Mohd Radzman, Nurhasya Adibah and Mohd Thas Thaker, Mohamed Asmy (2023) Assessing Malaysian firms' intention to use recombinant collagen-like protein in collagen products. In: 8th International Conference on Climate Change (8TH-ICCC), Bangkok, Thailand.

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Abstract

The study aims to assess the prospect of using recombinant collagen-like protein (RCLP) from producers’ point of view. Using cross-sectional data from a survey, the study attempts to validate the proposed hypothesis within Technology Acceptance Model (TAM) by using the Partial Least Square (PLS) path modeling approach (a variance-based SEM technique). Results show a direct positive and significant relations between ‘perceive ease of use’ and ‘attitude toward’, ‘perceived ease of use’ and ‘perceived usefulness’, ‘attitude toward’ and ‘behavioural intention’, and ‘perceived usefulness’ and ‘behavioural intention’ of producing collagen products sourced from recombinant collagen-like protein among firms. The results imply the high potential end collagen products to be marketed using this alternative source of collagen which is environmentally friendly and promotes sustainable development.

Item Type:	Conference or Workshop Item (Other)
Uncontrolled Keywords:	Malaysia; Technology Acceptance Model; Collagen; Environment; Firms
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HB Economic Theory > HB131 Methodology.Mathematical economics. Quantitative methods Q Science > QR Microbiology
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Economics
Depositing User:	Prof. Dr. Jarita Duasa
Date Deposited:	20 Apr 2023 14:19
Last Modified:	01 Jun 2023 10:50
URI:	http://irep.iium.edu.my/id/eprint/104520

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