Haque, A. K. M. Ahasanul
(2022)
The concern of COVID-19 and Islamisation: an implication of religious attitude for the development of tourism sector in Malaysia.
In: 4th UUM International Islamic Business Management Conference, Kedah, UUM.
(Unpublished)
Abstract
Tourists amid the COVID-19 outbreak are anticipated to have a heightened awareness of hygiene and safety. As with many other sectors, this pandemic hits the tourism business hard for inappropriate reasons. Given the circumstances, this research aims to identify how a religious attitude helps to develop Malaysia’s tourism sector. Muslims and non-Muslims are attracted to Malaysia’s numerous exciting tourist destinations. The tourism business is vital to the economies of several Southeast Asian countries; therefore, this research hence focuses on Malaysia, one of the region’s rising tourist hotspots. Based on the approach of non-probability purposive sampling, 300 tourists were selected to participate in the research. The acquired data were processed using SPSS for fundamental analysis and SEM-AMOS for evaluating hypotheses. In order to restore tourism in Malaysia, the findings of this research give a mechanism, valuable guidelines for practitioners and academics, and an in-depth understanding of visitors’ expectations aligned with religious worldviews.
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