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Travelling for Pahang heritage food: an analysis of food consumption model

Kamarizzaman, Nur Assyiqin and Saad, Mazni (2022) Travelling for Pahang heritage food: an analysis of food consumption model. In: The Emerging Trends of Tourism and Travel in Malaysia. Kulliyyah of Languages & Management (KLM), Kulliyyah of Languages & Management (KLM) International Islamic University Malaysia, Edu Hub Pagoh, pp. 96-111.

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Purpose: This study examines the impact of domestic tourist consumption values on heritage foods on behavioral intentions. Methods/Design/Approach: Quantitative design was used to distribute questionnaire surveys on online platforms. Pearson's analysis of the correlation and multi-regression analysis was used to examine the relationship between the variables. Findings: Data collected from 161 domestic tourists in Malaysia aged 18 years and older who consumed and experienced heritage food in Pahang during their travels. The findings show that epistemological, quality, and emotional values have a significant relationship to behavioral intent. The epistemological value was the highest value that contributed to the behavioral intention of local tourists. Implication/Limitations: This study is important for developing food tourism and is putting more effort into preserving heritage food. This study's main limitation is that heritage food is only examined based on a single state, Pahang. Heritage food of other states has not been reviewed in this study.

Item Type: Book Chapter
Uncontrolled Keywords: Behavioural intention, Consumption values, Heritage food, Malaysia
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Languages and Management
Depositing User: Dr Mazni Saad
Date Deposited: 06 Oct 2022 08:53
Last Modified: 06 Oct 2022 08:53
URI: http://irep.iium.edu.my/id/eprint/100453

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