Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists

Saad, Mazni and Abdul Latif, Samshul Amry and Sahar, Rafidah and Hasan, Mohmed Razip and Ahmed Mian, Ejaz (2022) Inbound tourism in Malaysia: unlocking the potential traveling experience of European and Oceanian tourists. In: UNSPECIFIED.

Preview

PDF - Published Version Download (555kB) | Preview

Abstract

This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation modeling (SEM-PLS) results indicated that tourist attitudes, destination images, electronic Word of Mouth (eWOM), and perceived quality have positive and significant influences on travel intention. However, the eWOM failed to mediate the tourists’ attitudes, perceived quality, and destination image towards their revisit intentions.

Item Type:	Conference or Workshop Item (Plenary Papers)
Uncontrolled Keywords:	eWOM, Malaysia, Memorable Travelling Experience, Revisit Intentions
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Mazni Saad
Date Deposited:	10 Oct 2022 14:03
Last Modified:	10 Oct 2022 14:03
URI:	http://irep.iium.edu.my/id/eprint/100435

Actions (login required)

View Item