Ahmad, Zeti Azreen (2026) Stakeholder engagement practices among CSR award-winning companies in Malaysia. Pertanika Journal of Human Sciences and Humanities, 34 (S3). pp. 63-76. ISSN 0128-7702 E-ISSN 2231-8534
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Abstract
Stakeholder engagement has received increased attention in corporate social responsibility (CSR) literature. It is a widely used framework in CSR aimed at creating value for both businesses and their stakeholders. In the context of CSR, genuine stakeholder engagement enables organisations to better understand stakeholders’ real issues, needs, and expectations. The process of engagement should empower stakeholders to provide insights and work together with organisations to create CSR initiatives that are mutually beneficial. In this context, the underlying motivation to engage with stakeholders is to bring about shared values beyond business gains. Nevertheless, why and how organisations engage with stakeholders have not been extensively researched. The objectives of this study are threefold: to examine the underlying motives for engaging with stakeholders, to delve into the communication strategies employed to engage with stakeholders, and to explore the extent of stakeholder engagement practices disclosed in CSR reports. This qualitative study examined 17 CSR reports issued by CSR award-winning companies in Malaysia. The results indicate the dominance of business motive; creating a strategic partnership with stakeholders that is imperative for business growth. However, the specific benefits that stakeholders gain from this engagement have not been adequately reported.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Keywords: CSR report, communication strategies, motive, mutual partnership, stakeholder engagement |
| Subjects: | H Social Sciences > H Social Sciences (General) > H61.8 Communication of information |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences |
| Depositing User: | Dr Zeti Azren Ahmad |
| Date Deposited: | 27 Aug 2026 11:18 |
| Last Update: | 27 Aug 2026 11:18 |
| Queue Number: | 2026-08-Q4935 |
| URI: | http://irep.iium.edu.my/id/eprint/131033 |
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