A conceptual UmmahConnect business model: institutions of higher learning integrated event management and circular campus economies

Che Rahim, Alya Balqis and Mohd Ibrahim, Nur Habriyah and Nor Azni, Nur Niezaa Sakinah and Ahmad Dahlan, Abdul Rahman (2026) A conceptual UmmahConnect business model: institutions of higher learning integrated event management and circular campus economies. International Journal of Management and Commerce Innovations, 14 (1). pp. 514-527. E-ISSN 2348-7585

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Abstract

This paper proposes UmmahConnect, a conceptual multi-sided 4IR digital platform that aims to solve common issues in student event management across institutions of higher learning (IHL) globally. Currently, event information is often scattered across platforms such as WhatsApp, Telegram, and social media, making it difficult for students to discover events and for organizers to manage vendors and sponsors effectively. This study uses the Design Thinking approach, supported by literature review, benchmarking of existing platforms, and the use of Business Model Canvas (BMC) and Value Proposition Canvas (VPC) to better understand user needs and design a suitable solution. The platform connects multiple customer segments (CS), including students as service seekers, event organizers as service providers, and vendors and sponsors as supporting partners within one ecosystem, aligning with the concept of multi-sided platforms. Future works include developing a business plan based on the validated business model and improving the platform’s scalability and long-term sustainability.

Item Type:	Article (Journal)
Uncontrolled Keywords:	multi-sided platform, event management, digital platform, student engagement, business model canvas
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology Kulliyyah of Information and Communication Technology
Depositing User:	Ts. Abdul Rahman Ahmad Dahlan
Date Deposited:	30 Jul 2026 11:58
Last Update:	30 Jul 2026 11:58
Queue Number:	2026-07-Q4326
URI:	http://irep.iium.edu.my/id/eprint/130279

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