A conceptual KiddoTrack business model: a safer and predictable operations for school children pickup process

Suparman, Sherina and Rushdan, Hannah and Norazilan, Hani and Aljuboori, Aisha and Ahmad Dahlan, Abdul Rahman (2026) A conceptual KiddoTrack business model: a safer and predictable operations for school children pickup process. International Journal of Computer Science and Information Technology Research, 14 (2). pp. 78-91. ISSN 2348-1196 E-ISSN 2348-120X

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Abstract

This paper proposes a conceptual business model called KiddoTrack, a digital platform and mobile application designed to improve the safety, efficiency, and transparency of child pickup processes. The system targets key customer segments (CS), namely parents or legal guardians (CS1), schools or school administrators (CS2), and pickup service providers (CS3). Current challenges include lack of real-time visibility, risk of unauthorized pickups, inefficient manual verification methods, and poor coordination among stakeholders. These issues also limit the alignment with national digital transformation initiatives such as Malaysia’s 13th Malaysia Plan (13MP), MyDigital, and the National Fourth Industrial Revolution (4IR) Policy, which emphasize smart, secure, and connected systems. This study adopts the Design Thinking (DT) methodology, including literature review, benchmarking of existing platforms such as Anak2U and IN Safe Child App using the Business Model Canvas (BMC), and data collection through interviews or surveys. Based on the findings, an initial business model and high-fidelity digital platform prototype are developed using tools such as the Environment Map (EM), Value Proposition Canvas (VPC), and BMC. The prototype is then tested and validated with target users. A Strategy Canvas is also constructed to compare KiddoTrack with existing market solutions. The key contribution of this paper is the development of a validated conceptual business model that integrates digital platform features such as real-time child pickup tracking, QR-based verification, and instant notifications as effective pain relievers, while offering gain creators such as increased safety, convenience, and operational efficiency. The proposed solution addresses critical user needs while supporting national and global digital transformation goals. Future work includes the development of a detailed business plan and implementation strategy.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Child Pickup System, KiddoTrack, Digital Platform, Business Model Canvas, Child Safety, Design Thinking
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Ts. Abdul Rahman Ahmad Dahlan
Date Deposited:	29 Jul 2026 11:00
Last Update:	30 Jul 2026 12:06
Queue Number:	2026-07-Q4304
URI:	http://irep.iium.edu.my/id/eprint/130253

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