Md Hakiim, Yasmin Hanani Salsabila and Abdul Hanan, Amni Nuwairah and Noor Shizarin, Noor Zafirah Alya and Ahmad Khairy, Nur Khairyna and Ahmad Dahlan, Abdul Rahman (2026) A conceptual Kaleng business model: sustainable digital meal subscription and reusable packaging platform. International Journal of Management and Commerce Innovations, 14 (1). pp. 450-465. E-ISSN 2348-7585
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Abstract
This paper aims to develop a conceptual business model called Kaleng, a sustainable smart meal subscription platform supported by a digital mobile application and a reusable lunchbox system. The solution addresses key challenges, pains, gains, and jobs-to-be-done of multiple customer segments, including consumers (students and working adults), food providers, and donors or sponsors. Current food consumption patterns in Malaysia reveal issues such as high daily food costs, unhealthy eating habits, decision fatigue, food waste, and limited transparency in donation channels. These challenges align with national priorities under the Thirteenth Malaysia Plan (13MP), MyDIGITAL, and the National 4IR Policy, which emphasise digital transformation, sustainability, and improved quality of life. This study adopts the Design Thinking (DT) methodology, including literature review, benchmarking using the Business Model Canvas (BMC), and data collection through surveys and interviews. An initial business model is developed using the Environment Map (EM), BMC, and Value Proposition Canvas (VPC), together with a high-fidelity digital platform prototype. The model is then tested and validated with target users and stakeholders. A Strategy Canvas is constructed to compare the validated model with existing industry players. The findings indicate strong demand for a structured meal subscription system that enhances convenience, cost control, and healthy eating while reducing environmental impact. The validated model shows that Kaleng acts as both a pain reliever and gain creator by integrating digital meal planning, reusable packaging, and transparent sponsorship features. This paper contributes by proposing a differentiated, technology-enabled, and sustainability-driven business model aligned with national development agendas. Future work includes developing a full business plan and scaling the platform for wider implementation.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Kaleng, Sustainable, Smart Meal Subscription, Food Waste, Urban Communities, Technology, AI, IoT, Blockchain, Food Accessibility |
| Subjects: | T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System |
| Depositing User: | Ts. Abdul Rahman Ahmad Dahlan |
| Date Deposited: | 29 Jul 2026 14:24 |
| Last Update: | 29 Jul 2026 14:24 |
| Queue Number: | 2026-07-Q4303 |
| URI: | http://irep.iium.edu.my/id/eprint/130250 |
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