Mohd Yatim, Muhammad Waqiuddin Aqhar and Maruwan, Muhammad Nabil Hamizan and Ahmad Jefiruddin, Muhammad Adib and Mohd Shukri, Muhammad Alif Zakwan and Ahmad Dahlan, Abdul Rahman (2026) A conceptual green-bite multi-sided digital platform: enhance surplus food redistribution, reduce food waste and enhance food accessibility. International Journal of Management and Commerce Innovations, 14 (1). pp. 466-481. E-ISSN 2348-7585
|
PDF
- Published Version
Download (2MB) | Preview |
Abstract
This paper proposes a conceptual multi-sided digital platform called GreenBite, designed to solve the problem of food waste while providing food accessibility to B40 communities in Malaysia. The platform connects food and beverage (F&B) businesses with surplus foods to consumers who seek affordable meals with an added donation feature to support the people in need. The platform targets various customer segments including food seekers (consumers), B40 communities, food providers such as restaurants and cafes, donors and sponsors. The study adopts the Design Thinking methodology consisting of Empathize, Define, Ideate, Prototype and Test stages followed by literature review, inspired by existing platforms and user validation through surveys. Findings show that current leading food delivery platforms only emphasize convenience and profit while not focusing on sustainability and social impact. GreenBite introduces a new value proposition by combining surplus food redistribution, real-time availability and donation features which are aligned with environmental and social goals. The proposed business model is validated using Business Model Canvas (BMC), Value Proposition Canvas (VPC), Environment Map and Strategy Canvas which demonstrate its potential to attain the Blue Ocean market space. This study contributes by presenting a digital platform/ solution that reduces food waste, enhances affordability and promotes sustainable consumption. Future work includes the development of a full-scale application and detailed business implementation plan.
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | Food waste, multi-sided digital platform, surplus food redistribution, B40 community, sustainability, Blue Ocean Strategy |
| Subjects: | T Technology > T Technology (General) > T55.4 Industrial engineering.Management engineering. > T58.6 Management information systems |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System |
| Depositing User: | Ts. Abdul Rahman Ahmad Dahlan |
| Date Deposited: | 29 Jul 2026 12:14 |
| Last Update: | 29 Jul 2026 12:14 |
| Queue Number: | 2026-07-Q4298 |
| URI: | http://irep.iium.edu.my/id/eprint/130246 |
Actions (login required)
 |
View Item |