Suhaimi, Mohamad Suhaizi and Hisham, Nurul Fatihah and Rosli, Muhammad Nur Akmal
(2026)
Euphemism among the Orang Asli Mendriq Tribe in Gua Musang,
Kelantan, Malaysia.
International Journal of Research and Innovation in Social Science (IJRISS), 10 (5).
pp. 10936-10944.
Abstract
Euphemism is used to replace taboo language or sensitive words with politer ones that can be heard by all
segments of society. However, the increasingly modern development trend has limited the use of euphemisms
because of a more open and straightforward approach in expressing opinions or speaking out. Therefore, the main
objective of this study is to identify the use of euphemisms in Mendriq language and analyze the factors shaping
the use of euphemisms among the indigenous Mendriq people in Kampung Kuala Lah, Gua Musang, Kelantan.
This research was conducted using a qualitative approach by interviewing a 66-year-old informant selected
through the NORM approach to gather data for both objectives. The study was specifically focused on the use of
euphemisms among the indigenous Mendriq people. The findings revealed six categories of euphemisms used in
Mendriq language based on Allan & Burridge's theory (1991): fear, illness, body parts, hatred, gender, and death.
The use of these euphemisms is influenced by factors such as consideration for feelings, customs and beliefs,
speech and conversation norms, respect for the deceased, and sensitive or embarrassing matters. Based on these
factors, the researcher found that the use of euphemisms can maintain welfare and harmony within the
community.
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