Items where Subject is "H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5437 Purchasing. Selling. Sales personnel. Sales executives"

Article

Abdul Wahid, Nur Kamariah and Wan Husain, Wan Rohaida (2023) The limited-edition or what they call "Scarcity Marketing": propaganda or a promotional strategy through "FOMO" thinking. IIUM Journal of Case Studies in Management, 14 (2). pp. 49-52. ISSN 2810-2327 E-ISSN 2710-7175

Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2012) Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance, 4 (1). pp. 81-97. ISSN 0128-1976

Haque, A. K. M. Ahasanul and Ahmed, Faruk and Abdul Razak, Dzuljastri (2017) Developing outbound strategic Islamic tour packages of Malaysia: roles of gender and race. Advanced Science Letters, 23 (9). pp. 8535-8540. ISSN 1936-6612 E-ISSN 1936-7317

Haque, A. K. M. Ahasanul and Anwar , Naila and Sarwar , Abdullah (2015) The effect of country of origin image, ethnocentrism, and religiosity on purchase intentions: an empirical investigation on Bangladeshi consumers. Indian Journal of Marketing, 45 (10). pp. 23-35. ISSN 0973-8703

Haque, A. K. M. Ahasanul and Kabir, SMH and Tarofder, Arun Kumar and Rahman, Mohammad Moshiur and Almalmi, Abdulqader (2020) What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia. International Journal of Advanced Science and Technology, 29 (9s). pp. 310-325. ISSN 2005-4238 E-ISSN 2207-6360

Idris, Nor Awanis and Jamaludin, Mohammad Aizat and Hazahari, Noor Yuslida and Kartika, Betania (2020) Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur. Journal of Halal Industry and Services, 3 (1). pp. 1-13. E-ISSN 2637-0891

Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri and Abdul Razak, Dzuljastri (2020) Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers? Journal of Islamic Marketing, 11 (6). pp. 1657-1670. ISSN 1759-0833

Karim, Md Wasiul and Haque, A. K. M. Ahasanul and Juhdi, Nurita and ., Md Muhibbullah and Ulfy, Mohammad Arije (2020) The effects of visual merchandising and price sensitivity on impulse purchase behaviour among young apparel shoppers in Bangladesh. International Journal of Business, Economics and Management, 7 (3). pp. 192-202. ISSN 2312-5772 E-ISSN 2312-0916

Rahman, M. Khalilur and Zailani, Suhaiza and Mamun, Abdullah Al and Jan, Muhammad Tahir and Amerziane, Alileche and Hazeez, Abdulsalam (2015) The impact of salesperson’s training on organizational outcomes. Journal of Scientific Research and Development, 2 (8). pp. 48-57. ISSN 1115-7569

Septi, Iti and Kartika, Betania and Jaswir, Irwandi and Jamaludin, Mohammad Aizat (2020) Underlying the dimension of knowledge factors in purchasing Halal product among Muslim consumers. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5 (4). pp. 34-40. E-ISSN 2504-8562

Book

Rahman, Muhammad Sabbir and Haque, A. K. M. Ahasanul and Sayyed Ahmad, Mohd. Ismail (2013) Customers' perception towards cellular mobile telephone operators. ORIC Publication, Arkansas, 72211, USA. ISBN 978-0-9895590-0-3

Book Chapter

Azhar, Nuraznira and Ahmad Said, Arinah Najwa and Kayadibi, Saim (2011) The legality Of Bay Bithaman Ajil and its‟ issues. In: Islamic Banking and Finance Against Conventational. IIUM Press, Kuala Lumpur, pp. 157-172. ISBN 978-967-418-117-8

Haque, A. K. M. Ahasanul and Tarofder, Arun Kumar (2012) Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 87-95. ISBN 9789674182069

Jaliluddin, Nur Hanisah and Hashim, Siti Noraisyah and Kayadibi, Saim (2011) Bay' al-'Einah : view of scholars and specification on Malaysia context. In: Islamic Banking and Finance Against Conventational. IIUM Press, Kuala Lumpur, pp. 173-185. ISBN 978-967-418-117-8

Proceeding Paper

Abdul Rahman, Rozailin and Mohd Shariff, Ros Aniza (2020) Factors influencing entrepreneurs’ intention towards online business involvement. In: International Conference on Business Management (iCBM) 2019, 18th-19th December 2019, Kuala Terengganu, Terengganu. (Unpublished)

Abdullah, Moha Asri (2020) Halal marketing and branding. In: Kuliah Global Halal Industri, 23rd October 2020, Zoom Cloud Meeting (Online Platform). (Unpublished)

Haque, A. K. M. Ahasanul and Rahman, Moshiur Mohammad and Kabir, SMH and Abdullah, Shakif (2019) The impact of negative e-WOM on consumers’ purchase intention: The Malaysian context. In: IIUM International Conference on Business Management (IICBM 2019), 10 - 11 July 2019, Kuala Lumpur.

Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri (2019) Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers? In: Global Halal Sphere Conference 2019, 21st-22nd August 2019, Kuala Lumpur. (Unpublished)