Items where Division is "Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication" and Year is 2025
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Number of items: 1.
Tengku Mohd Azzman, Tengku Siti Aisha and Chan, Tak Jie and Murniadi, Krishamurti (2025) Antecedents of purchase intention of Korean consumer products: A study of Malaysian K-drama binge-watchers. SEARCH Journal of Media and Communication Research, 17 (5). pp. 17-32. E-ISSN 2672-7080