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Tri Pranoto, Gatot and Religia, Yoga and Pebrianti, Dwi (2026) Predicting consumer purchase intention in informal retail using machine learning and the Purchase Intention Probability Index (PIPI). Applied Information System and Management (AISM), 9 (1). pp. 109-116. ISSN 2621-2536 E-ISSN 2621-2544