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Number of items: 4.

Article

Ahmad, Siti Yuliandi and Mohd Rizal, Nur Alfisyah and Abdullah, Nuraini and Zakaria, Nurul Fardini and Hama, Susan (2025) CONTENT ANALYSIS USING USER AND GRATIFICATION THEORY: UNDERSTANDING THE INFLUENCE OF TIKTOK SOCIAL MEDIA PLATFORM ON TRAVEL BEHAVIOUR AMONG GEN Z IN MALAYSIA. PLANNING MALAYSIA:Journal of the Malaysian Institute of Planners, VOLUME 23 ISSUE 6 (2025) (6). pp. 191-209. ISSN 1675-6215 E-ISSN 0128-0945

Ahmad, Siti Yuliandi and Johari, Arina and Hama, Susan (2025) A SCOPING REVIEW OF DIGITAL AGRITOURISM IN RURAL DEVELOPMENT FUTURES. Malaysian Journal of Consumers, Volume 41, (2). pp. 107-121. E-ISSN 3030 - 5799

Ahmad, Siti Yuliandi and Ibrahim, Siti Hajar and Hama, Susan (2025) Attitude, Subjective Norms, and The Adoption of Green Transportation Modes among Generation Z's Willingness to Travel to Kuala Lumpur. Journal of Contemporary Tourism and Hospitality (JoCTH), Volume 1 Issue 1 (1). pp. 12-24. E-ISSN 3122-6744

Proceeding Paper

Ahmad, Siti Yuliandi and Ismail, Shafinar and Saad, Mazni and Hama, Susan (2025) Role of social meedia and behavioral finance on gen Z travel behaviour. In: AcE-Bs2025Bangkok 13th ASIAN Conference on Environment-Behaviour Studies, Al Meroz Hotel, Bangkok, Thailand.

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