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Subhani, Saleem and Suib, Fatin Husna and Tuhin, Mohammad Imrul Kayes and Mohd Kamaludin, Muhammad Haykal Fahim and Safiai, Muhammad Hanis and Murkan, Yogadevan and Shamil, Muhammed and Ishak, Muhammad Taufiq Firdaus (2025) A premium taste from the desert to the table: a marketing case study on Ilhamtaufiq Group Sdn Bhd. IIUM Journal of Case Studies in Management, 16 (2). pp. 137-146. ISSN 2810-2327 E-ISSN 2710-7175