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Abdul Hamid, Siti Ruzana and Suib, Fatin Husna and Zamuel, Aysha and Shofi, Khadijah and Muhamadtahed, Walinda and Ahmed, Sana and Awaekuechi, Nuraymee and Abdul Karim, Nurul Akmar (2025) Sustainable marketing in environmental services: a strategic case study of Alam Flora Environmental Solutions (AFES). IIUM Journal of Case Studies in Management, 16 (2). pp. 126-136.