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Ahmad, Siti Yuliandi and Mohd Rizal, Nur Alfisyah and Abdullah, Nuraini and Zakaria, Nurul Fardini and Hama, Susan (2025) CONTENT ANALYSIS USING USER AND GRATIFICATION THEORY: UNDERSTANDING THE INFLUENCE OF TIKTOK SOCIAL MEDIA PLATFORM ON TRAVEL BEHAVIOUR AMONG GEN Z IN MALAYSIA. PLANNING MALAYSIA:Journal of the Malaysian Institute of Planners, VOLUME 23 ISSUE 6 (2025) (6). pp. 191-209. ISSN 1675-6215 E-ISSN 0128-0945